Software • Apps • Web • Advertising
Aarna Info writes software, builds and publishes applications, and runs the advertising that brings people to them. One business for the build and the growth, rather than two that blame each other.
Services
Software written to order, applications built and published, websites, the maintenance that follows, and the campaigns that put users in front of all of it.
Android and iOS applications built to a written specification, checked on the mid-range handsets most people actually own, and carried through store review rather than dropped at the upload form.
Capabilities
Websites and browser tools that load fast on mobile data, work on a small screen, and remain editable afterwards by somebody who is not a developer.
Capabilities
Programs written to order for one organisation's process — the case where every product on the market would require the process to change instead.
Explore Custom Software DevelopmentCampaign setup, targeting, conversion tracking, budget control and reporting, run as a managed service and reported honestly.
Explore Digital Advertising ManagementSupport and maintenance after release: platform updates, store policy changes, dependency patches, crash triage, and scheduled releases.
Explore Application ManagementGetting real users into a product, with tracking configured before the first rupee is spent so the numbers afterwards describe something real.
Explore User AcquisitionCampaign configuration, targeting, conversion measurement, budget monitoring and reporting on Google Ads, run as a managed service.
Explore Google Ads ManagementTechnology
Mature tools, chosen per project. Capability is rarely the constraint. The constraint is whether the next person to open this repository will recognise what they are looking at.
Naming a technology describes what we build with. It implies no partnership, endorsement or certification.
See the full technology stackProcess
Every engagement runs through the same four. Each produces an artefact — a specification, a set of screens, an installable build, a repository — so progress is a thing you can inspect rather than a percentage somebody quotes.
Conversations with whoever does the work now, turned into a written description of what gets built and what does not. You approve it before anything else begins.
Screens, data model and structure decided before code. Then the whole thing is cut into milestones small enough to be either done or not done.
Delivered in reviewable increments. Each one is checked on the normal path, on bad input, on a slow connection and on hardware several years old.
Released, with the repository, the accounts and the notes that explain the decisions. We remain available for fixes, releases and the next piece of work.
Business model
AARNA INFO develops and manages selected internally owned digital products, and also provides mobile application development, website development, custom software development, digital advertising management, application management and user acquisition services to business clients.
Published by us
Where the application or digital product belongs to AARNA INFO, we are responsible for it: how it is built, how it is operated and how it is supported.
Built for a client
Where we perform development, management and advertising work on a client-owned product, ownership stays with that client unless a written agreement establishes otherwise. AARNA INFO performs the agreed services.
Working together
Five specifics. No figures behind them, because figures would need a source; these are things you can simply observe once a project is under way.
Build and campaigns under the same roof. Nobody gets to tell you the app is fine and the traffic is the problem, or the reverse.
Conventional structure, ordinary naming, comments where the reasoning is not obvious. A clever shortcut that saves a week here costs a month the first time somebody else opens the file.
A number on its own hides what it rests on. Ours arrives with the assumptions listed, so when one turns out to be wrong you can see exactly which part of the figure moved.
An older Android phone on a weak connection is the realistic case for most Indian users, so that is what things get checked against rather than a flagship on office wi-fi.
Repository, credentials, store accounts, deployment notes, campaign structure. All of it is yours, handed over in a state somebody else could pick up.
Get started
A rough description is enough to start. What it has to do, who it is for, and anything that already exists. The rest gets worked out together.
