Service
User Acquisition
Getting real users into a product, with tracking configured before the first rupee is spent so the numbers afterwards describe something real.
User acquisition is advertising with a specific job: bringing people to an application or service and being able to say afterwards what it cost and what it produced. The measurement is set up before the budget is committed, because spend without attribution is not a campaign, it is a donation.
AARNA INFO runs acquisition for its own products and as a managed service for clients. For client campaigns the client remains the end advertiser and the owner of the advertised product.
Ownership
AARNA INFO handles products of two sorts: its own, and its clients'.
Anything AARNA INFO owns is AARNA INFO's responsibility without qualification.
On a client's product, AARNA INFO supplies development, management or advertising services only. Ownership does not move unless a written agreement moves it.
What the service covers
- Audience Definition
- Channel Selection
- Creative Coordination
- Conversion Tracking Setup
- Budget Management
- Campaign Optimization
- Cohort & Retention Reporting
- Performance Analysis
Questions about anything on this page can be sent to contact@aarnainfo.com.